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Online Marketing, Search Engine Marketing, PPC (Pay Per Click), Digital Marketing, Google Display Ads, Digital Marketing Agency
SEM - Search Engine Marketing Agency
Search Engine Marketing (SEM), Pay-Per-Click (PPC), Google Ads, Ad words are denoted differently based on their operational methodologies. However, they refer to the same thing, i.e. to pay a search engine for clicks. In digital marketing, SEM paid strategy enables an advertiser to pay a fee each time a user clicks a text/creative design, which links to their website, displayed on the specific search engine results page (SERP). You can control how much you pay for each click and how much budget to allocate to your advertising campaigns.
Pedal Group has been continuously putting efforts into the digital marketing space as the best PPC Agency in Nepal and driving results to maximize the business of our associated brands. We’ve been opting paid search strategy to reach potential customers looking out for a particular product or service in a real-time and seizing the deal by making conversions.
Providing top internet marketing services, we help manage PPC campaigns, extract meaningful data, and present it back to you in a simple format to understand. We are a result-driven PPC agency and focus on delivering leads and sales. With collective experience, we manage all your PPC activity, formulating strategy, and providing insights with detailed reporting.
PPC Advertising to boost your business to reach a new audience
Although the SEO of a company might rank organically high, one would still need a PPC presence. With the ever-increasing Click-Through-Rates (CTR) and trust for paid ads, we believe in collecting more clicks percentages between ad spaces, featured snippets, local pack listings, instant answers, and many other SERP features. Our PPC management services include:
- INSTANT TARGETED WEBSITE TRAFFIC
- IMMEDIATE VISIBILITY
- HIGH RETURN ON INVESTMENT (ROI)
- BRAND AWARENESS & REPUTATION
There are many PPC platforms available, but the most popular is Google Ads, as more than 96% of people refer to Google in Nepal. Google ads are segmented into:
Paid Search Ads
Search Ads are a form of digital marketing where search engines allow advertisers to show ads when a user runs a search query. In this model, until someone clicks on your ad, you don’t pay. Ad formats include text ads, which are shown at the top or bottom of the organic search results, or shopping ads shown above the search results.
Display ads or commonly known as Google Display Network (GDN) can make you reach audiences while they browse their favorite websites, surf through a YouTube video, check their Gmail account, or use mobile devices and apps. It refers to textual or graphical advertisements placed on third party webpages.
Retargeting services (also known as Remarketing ads) recapture your interested visitors who had visited at least once on your website with specific action. It potentially connects 98% who leave your website without making any further conversion or engagement through Google AdWords and Facebook Ads. Search Remarketing creates conditions, based on cookies, to display specific ads to a narrow, targeted, and niche set of users. Facebook Pixels remarkets to people who have already taken some kind of action on your website.
Social Media channels like Facebook, Instagram, LinkedIn, Twitter also offer pay-per-click advertising.
Technical Optimization of SEM Campaign
Our technical team analyzes the PPC campaign based on the focused channel. It’s a tactical, day-to-day approach to filter out what’s working and what’s not to improve the campaign performance. Although there are many tasks involved in the process, the following are the best methods to boost the campaign’s performance adapting the evolving SEM landscape:
- Extensive Keyword Research
- Eliminating Negative Keywords
- Managing Budgets
- Developing and Managing Bid Strategies
- Configuring New Campaigns
- Scripts and Rules
- Setting Up Tracking Codes
- Configuring Campaign Settings – Timing, Geo-Location, Device Targeting, Audience Targeting
- Remarketing Lists for Search Ads