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Content Marketing, Digital Marketing, Inbound Marketing, Online Marketing, Digital Marketing Agency, Branded Media Production, Strategy & Innovation

Content Marketing Agency

Content marketing is all about creating, publishing, and distributing content to the intended niche market online. These refer to videos, blogs, social media posts, etc. to inspire interest in the product/service rather than explicit conversion to sales.

Pedal Group is the leading content marketing agency helping you establish your business as an authority with informative, targeted content with a strategy that follows your audience and boosts your SEO efforts even further on the digital media. We believe that great content is what we are all about.

As enthusiasts in Inbound Marketing, we believe generating leads through your social media channels and website do the work for you. Unlike the outdated approach of reaching out to your potential leads and customers, content marketing can bring them in. By developing content for each stage of the buyer’s journey, you can boost more engagement through your audience from the time they are introduced to your company to becoming loyal and active supporters. Our teams of marketers, content marketing consultants, creative writers, animators, videographers, graphic designers, and data-driven strategists work with you across subject matter specialties to design and execute agile content marketing campaigns.

Power of Content Marketing

Inbound Marketing attracts, educates, converts, and retains new customers by means of content distribution at various levels that are part of a brand’s total online presence. It helps you publish the right content, in the right place, at the right time, and for the right people. Aligning what you publish, you can attract the right people who will most likely make a purchase from your organization.

  1. Content makes consumer build trust
  2. 48% of people buy from brands that educate them with content
  3. Buyers brand affinity grows over time
  4. Creates relationships and real bonds with consumers
  5. 60% higher conversion rates
  6. Creatively portrays your brand’s story to create unmatched ROI

Why Content Marketing for Digital Presence?

Content marketing involves planning, creating, and sharing content that your intended target group would attract and engage in satisfying business objectives alongside. You can present this content based on the achievement factor set forth. This can include formats of engaging videos, interactive posts, immersive games, and quizzes, right over to informative blogs and infographics. Creating valuable content inspires trust and brand loyalty and hence is not targeted to directly generate sales objectives.

We at Pedal employ strategies that add value to your business in various ways specifically focused on your tailored goals. So, how does Content Marketing help your digital presence with?

Increase Brand Awareness and Brand Affinity

Even though your brand is new to the market or has been relentlessly established for a period of time, a content marketing agency can solve your ultimate need for brand awareness, likeability, and/or recognition. Ensuring your brand and its concept is brought closer to your audience starts by grabbing their attention. Evoking your target audience’s emotion of surprise, curiosity or amazement sets the path for the right people to talk about you making them brand advocates eventually.

Strengthen Social Media Engagement and Following

Social media has been one of the best-opted ways to promote your business and grow digital presence. One of the most prominent issues faced by businesses is that they do not know what to write or share about on social media platforms. A social media marketing plan can predefine content marketing strategy with a content calendar enhancing the brand tonality, subjects the brand needs to associate with critically analyzing the behavioral pattern of your target audience.

Improve the quality of your website visitors

Increasing the bounce rate of your website adversely affects your SEO practices. Hence, what is the use of driving customers who aren’t interested in your related site? Misleading headlines or confusing write-ups about your business might land unwanted traffic to your website. Thus, content marketing gives you permission, to be honest, and fair with potential customers about what they can expect. This way the visitors would know beforehand of where they are led and will like your brand for being transparent.

Improve visibility on search engines

Search engine optimization and content marketing go hand-in-hand. Fresh and relevant content is necessary for your site to perform well on Google to place you on page 1. Automated bots of Google and related search engines also focus on Content Relevancy on today’s date which makes it more obvious for you to be clear on the correct search terms you would want to appear on. Employing a technically focused content marketing agency, you can improve the overall relevance of your website on an SEO perspective.

Increase your email database

Email marketing has been continuously the most powerful online marketing tools further down the conversion funnel. Collecting the right email list enhances your conversion possibility even further. Hence, useful and newsworthy content drive the right people to provide their email addresses and encourage more sign-ups.

Our Content Services

Blog Content Creation

Insights related to your associated search terms or keywords build brand awareness, increase search exposure and attract top-of-funnel visitors with blog posts created on a regular interval. We create high-quality content which is personalized for your target audience and optimized for search engines.

Graphic Design

We design everything from full-size printable artworks that emphasize visual storytelling to formatted white papers that demonstrate your brand’s expertise. Our creative team with 22+years’ experience links the best of visual representation to the topics or big ideas your business objective is associated with.

Video Production

Visually compelling videos connect more to the memory associating your brand’s story to the viewer. We create everything from animations to motion graphics, on-location testimonials to in-studio productions, video blogs to explainer videos and many more to intrigue your customer’s key decision points to make a purchase.

Infographics

Storytelling on a single artwork has become the most engaging visual content marketing. We list all the right measures and topics and convert them to infographics to give a pleasing presentation to your viewers to digest the content easily.

eBooks

We believe in not only starting a conversation with your prominent lead, but also nurturing them by creating content that build relationships and drive sales. Demonstrating the thought of leadership and differentiating your brand, we push your visitors through sales cycle with conversion content offered through eBooks.

Newsletter and Email Copy

We help you leverage email marketing as part of your content marketing strategy to build and nurture leads and cultivate customer loyalty at the helm of your content development efforts. Regular newsletters updates and re-emphasizes your brand story to your intended target audience helping them connect more to your brand.

Website Copy

Content relevancy is ranked amongst the top factor by Google for determining the position on the SERPs for 2020. Our expert content creators critically analyze your industry and define the effective keywords and content best framed for your visitors to drive high-intent organic traffic to your website.

PPC Conversion Optimized Landing Pages

Dedicated landing pages on your website for a specific conversion task helps you achieve your KPIs more easily. Our expert content creators develop PPC ads that match the same style, tonality and design of the displayed paid ads for customers to experience a seamless association.

Our Proven Content Development Process

1. Content Strategy

Our Content Marketing Strategists take a scientific approach to inbound marketing and critically analyzes the search intent classifying what types of content Google expects for a given query.

2. Technical SEO & Keyword Research

Our Technical SEO team builds a strong foundation of your website by evaluating technical issues, conducting keyword research to improve user engagement and be visible to search engines.

3. Social Distribution

To maximize your content marketing strategy, distributing in right social media platforms is a mandatory to achieve your true digital marketing goals. Our social media strategists place and promote engaging branded content that connects with your target audience.

4. Paid Distribution

To enhance click-through-rates (CTRs), paid promotions with effective title and body-copy does the magic to achieve higher conversion rates. Our PPC experts work to put you on the top of search engine results pages.

5. Marketing Automation

Our expert email marketers distribute the engaging content through email in an automated manner to expedite the conversion rate. No marketing strategy is complete without email marketing.

Why choose us as your digital content agency?

Subject matter expertise
Practice what we preach
Biggest case studies
In-house real talents
Affordable services
Great support

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