Content Marketing Strategy is an approach of constantly creating and distributing valuable and relevant content that creates engagement and turns users into a potential customer within a certain period of time. Although it is highly challenging to know which content would interest a particular user, much can be known about them from their digital footprints. Online targeting methods have made it possible to target them more precisely using that information. Platforms like Facebook, Google, Instagram, TikTok etc. have been gaining popularity among the advertisers only because of the capability to reach precise audience. Further, they have also helped brands to cut cost and attain higher return on investment.
The effective content marketing ideas should touch the resonant chord of prospective consumers. Hence, successful marketers around the world are highly devoting their time on devising new digital content strategies. Virtual Reality – VR experiences, Augmented Reality etc. have been considered to drive more users and create higher engagements but they need a greater expertise and investment. Medium scaled enterprises can therefore focus on 5 basic but effective content marketing types that have worked wonders since a long time. Innovative approaches in these areas will help brands create indulgence and generate sales.
Five most popular content marketing types include:
Video contents have the highest engagement among different types of contents shared online. A well-planned video content marketing will help brands spread brand messages easily among people. Videos with humor, challenge, fascinating facts, emotion etc. perform well on social media. So established brands have started using story-telling through videos and promoting their products.
Although many digital experts are of the opinion that nowadays email as a marketing proposition has lost its sheen, research tends to suggest the contrary. Newsletters, with contents adapted from the blog posts, still have the desired reachability for a brand as it has been found that individuals rarely fail to notice the contents in their mailbox.
Similarly, blogs with details on a particular subject are widely referred to learn about new progresses. Everyday people are researching on new topics. Well planned blog content can provide brands an advantageous position to talk about their product features in details.
Billions of eyeballs on a daily basis are glued onto social media sites such as Facebook, Instagram, LinkedIn, Pinterest etc. Astute social media content marketing strategies can ensure in spreading brand awareness, lead generation, creating brand advocates and ultimately in brand conversion.
Social medias support a variety of content types like videos, images, carousels, 360 images, Live videos, user generated contents, instant articles and mix of different other experiences. A robust social media content strategy can play a key role in making a brand discovered, engaged and maintain a long-term relationship as happy customer.
Visual medium in the current context has gained prominence over all other mediums of marketing communication. Even the most complex of information pertaining to the brand can be easily condensed into easily understandable infographics to achieve the desired brand objectives.
Reports, Findings, Processes and highlights of key ideas are widely communicated with these types of visual content marketing strategies.
User Generated Contents refers to any type of content which has been developed by users without being paid for. It may be testimonial, blog post, review, rating etc.
Online marketplace brings into focus the asymmetry of market information to the consumers. What products are available? What options exist? What would be the best purchase decision? What services to opt for?
Online reviews for such products and services help solve this quandary and help brands to sell making customers act as their brand advocates. Well devised user generated content marketing strategy will help brands reach heights in no matter of time.
A well-planned content marketing strategy plays a critical role in brand development. An Integration of several types of contents will help brand reach people with different online behaviors and create a greater impact.
With the help of content marketing strategy agencies, create content, manage perceptions, convert prospects and expand business.
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